If your roofing company has experienced less-than-hoped-for results from direct mail or email marketing campaigns in the past, it is likely a result of a combination of factors.

The latest episode of the RoofPal Marketing Podcast explains some reasons why that may have happened, as well as specific things you can do differently next time (in order of importance). Watch the 5 minute, 18 second video: Successful direct mail and email marketing for roofing contractors.

Screen image from the RoofPal Marketing Podcast on successful direct mail and email marketing campaigns for roofing companies.

QR Codes are 2D bar codes that you scan with your smartphone or tablet to pull up websites, forms, documents, photos, videos, or audio; automatically add calendar events, contact information and digital business cards to another person’s address book, or even initiate a phone call or text or SMS message.

They are still new enough that not everyone is using them… yet. If you begin integrating QR Codes into your sales and marketing efforts now to engage with your customers and make contacting and dealing with your roofing company easier, you will be ahead of the curve and will have the opportunity to generate additional revenue in a very inexpensive – if not completely free way.

Check out my blog post on QR Codes or watch the latest episode of the RoofPal Marketing Podcast on QR Codes to learn more about them and get some creative ideas for how roofing contractors can use QR Codes to advertise and sell more jobs.

As a professional roofing contractor who installs reflective roof coating systems, you know that they stop leaks and extend the life of an existing built-up roof by 10 years or more without the cost of tear-off, disposal and purchase & installation a brand new built-up system.

If you are interested in a personalized version of the RoofPal “Coating a Built-Up Roof“ video blog for your roofing company to help you get found and to share online, to help educate your customers, and to ultimately help you close the deal on jobs you are bidding to install this durable, long-lasting yet affordable roofing system that combines high energy performance with low maintenance costs, please email RoofPal@gmail.com.

Screen shot of the RoofPal video blog on built-up roof restoration coating systems

I recently wrote a blog post titled “Use your roofing competitor’s own marketing materials against them to win jobs“, which is about how to expose the flaws, potential failure points and added expenses of the roof system a competing roofing company is bidding against you for a customer’s new construction or re-roofing project so your company can gain a competitive advantage and (hopefully) win the contract.

This works particularly well for roofing contractors who are proposing the installation of a seamless roof system such as reflective roof coatings, restoration roof coating systems, and/or SPF roof systems.

If you have any questions or would like some assistance developing marketing packages that address the points in that blog post for the roofing systems you install, please comment below or feel free to email me at RoofPal@gmail.com.

The RoofPal Marketing Podcast is back and better than ever, and now there is an opportunity for product manufacturers and service companies that are looking for a unique way to advertise to roofing contractors nationwide to sponsor 1 or more episodes.

Each episode of the podcast will be distributed through multiple channels – as a post via the RoofPal blog, as a video via RoofPal’s YouTube channel, and soon as an audio subscription via iTunes.

Your company can sponsor an episode, which includes a 20 second commercial in the beginning of the podcast (also including a slide in the video version), and a short paragraph describing your company or offer with links back to your website at the bottom of the blog post as well as a secondary piece of content such as a picture or embedded video.

What is the RoofPal Marketing Podcast? The RoofPal Marketing Podcast educates business owners about marketing their business both online and offline, with topics ranging from strategy, tips and tricks, and execution tutorials. Although the content is relevant to any industry, this podcast does speak specifically to owners, executives and managers of roofing companies.

To see examples of a sponsored podcast, please view either the one sponsored by Monkeyrack, the one sponsored by KM Coatings, or the either one sponsored by GMD Graphics (QR Codes and Direct Mail and Email Marketing).

If you are interested in sponsoring 1 or more episodes, please email RoofPal@gmail.com for pricing and availability.

What started as a joke yesterday on Facebook ended up as potentially a new offer from RoofPal.

I started posting funny quotes that only someone in the roofing industry could appreciate like “I get so high at work I have to wear a safety harness”, “If you can’t stand the heat, get off the roof”, “Your 6am wake-up call just arrived”, “I didn’t go to medical school, but I can fix your shingles”, and “Mammas don’t let your babies grow up to be roofers”.

The response was surprisingly amazing, with several roofers clicking Like, commenting and sharing the pictures with their friends, family and co-workers. I had a couple guys ask me where they could get the shirts, so I contacted my friends at GMD Graphics and decided to start working up some quotes.

I’ll keep you posted on pricing and when they’ll be available, but I am going to be offering these designs for individual roofers as well as roofing contractors who would like to put their company logo and contact information on the back. If you have any questions or would like a quote, please comment below or email RoofPal@gmail.com.

Here are a few examples (more coming!):

As a professional roofing contractor who installs these systems, you know that Spray Polyurethane Foam (SPF) roofing systems provide many benefits to home and building owners, including waterproofing, insulation value, superior strength, light weight, durability, uplift wind resistance, and longevity, and that SPF has good adhesion to a variety of substrates including metal, wood, concrete, modified bitumen, asphalt shingle, clay tile, and built-up, making SPF in many cases a viable alternative to re-roofing.

If you are interested in a personalized version of the RoofPal SPF video blog for your roofing company to help you get found and to share online, to educate your customers, and to ultimately close the deal on jobs you’ve bid to install this durable, long-lasting yet affordable roofing system that combines high energy performance with low maintenance costs, please email RoofPal@gmail.com.